The article titled, 'Young embrace digital entertainment, ditch TV' published on 'The Australian' website, 9 July 07 by Michael Bodey, discusses the recent findings from the market research company GfK Australia on digital entertainment. It is week 2 at SAIBT and we have been asked to research media/publishing issues, which is the reason I chose to summarise this article.
According to a national survey carried out by GfK, younger males and females responded they spend less time watching free-to-air TV, this is a fall of 11 points. This correlates with the rising popularity of browsing the Internet, up by 43 points and sites like MySpace and YouTube were up 22 points.
There were more than $650 million growth in LCD TV sales, and over $175 million in notebooks. However, this digital entertainment trend has not yet made as big a convergence to the family living room as TV networks anticipated, with less than 10 per cent of households having the Internet or a computer connected to their TV.
http://www.theaustralian.news.com.au/story/0,20867,22039391-7582,00.html
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